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  • Writer's pictureSwimwear Manufacturers


Summer is just around the corner, and with it comes the time to hit the beach, enjoy the sun and sand, and show off your swimwear style. But choosing the right swimsuit can be a daunting task, with so many styles, colors, and trends to consider. Fear not, because we've got you covered with these swimwear fashion dos and don'ts that will help you look and feel your best at the beach.

Swimwear Fashion: DO’s

DO: Choose the right size and fit

Ladies wearing all sizes of swimwear
Ladies wearing all sizes of swimwear

One of the most important things to consider when buying swimwear is the size and fit.

According to a survey by YouGov, the most popular type of swimwear in the UK is the one-piece swimsuit, with 41% of respondents saying they prefer this style. Bikinis came in second, with 36% of respondents saying they prefer this option.

However, when it comes to body confidence, only 16% of women in the UK feel confident in a bikini, while 49% say they feel most confident in a one-piece swimsuit.

Make sure to measure yourself correctly and consult the size chart before making a purchase, and don't be afraid to try different sizes or styles until you find the perfect fit for your body type.

  1. Take accurate measurements of your bust, waist, and hips to determine your size.

  2. Use the size chart provided by the swimwear brand to select the correct size.

  3. Consider your body type and choose a style that flatters your figure.

  4. Look for adjustable straps, ties, and closures to customize the fit.

  5. Try on swimwear before purchasing to ensure the right fit and comfort.

  6. Don't be afraid to go up or down a size if necessary for the best fit.

  7. Keep in mind that different brands and styles may fit differently, so always refer to the size chart and try on before buying.

DO: Accessorize wisely

Accessories can make or break your swimwear look, so choose them wisely.

According to a survey by Statista, sunglasses are the most popular beach accessory in the UK, with 60% of respondents saying they own at least one pair. Hats came in second, with 41% of respondents saying they own at least one hat.

Just keep in mind that you don't want to overdo it, as too many accessories can be distracting and uncomfortable.

  1. Sunglasses: Protect your eyes from the sun while adding a stylish touch to your beach look.

  2. Sun Hats: Wide-brimmed hats or caps can protect your face and scalp from the sun while adding a fashionable element to your swimwear outfit.

  3. Beach Bag: A spacious beach bag can hold all your essentials like towels, sunscreen, water bottles, and more, while complementing your swimwear look.

  4. Sandals: Comfortable sandals or flip-flops are a must-have for beachwear, as they are easy to slip on and off and can protect your feet from hot sand.

  5. Jewelry: Consider wearing simple jewelry like bracelets, necklaces, or earrings that are suitable for the beach. Avoid wearing anything too heavy or fancy that can weigh you down or get damaged.

  6. Cover-Ups: Cover-ups like sarongs, kaftans, or tunic dresses can be a great addition to your beach look, adding a layer of style and protection from the sun.

DO: Experiment with colors and patterns

Swimwear is a great opportunity to have fun with colors and patterns, so don't be afraid to experiment. According to a survey by Lyst, animal prints are one of the top swimwear trends of 2021, followed by bright colors, tie-dye, and floral prints. But keep in mind that different colors and patterns can have different effects on your body shape and skin tone, so choose ones that complement your natural features.

Swimwear Fashion: DON’Ts

DON'T: Follow trends blindly

While it's important to stay up-to-date with swimwear trends, it's also crucial to choose styles that flatter your body shape and make you feel comfortable and confident.

According to a survey by Mintel, 56% of women in the UK say that comfort is the most important factor when choosing swimwear. Style came in second, with 42% of respondents saying this was an important factor, while price was third, with 34% of respondents saying they consider this when buying swimwear.

To avoid feeling self-conscious, opt for styles that accentuate your best features and downplay areas you're less confident about. For example, high-waisted bikinis can be great for elongating the legs and slimming the waist, while one-piece swimsuits can provide extra coverage and support.

DON'T: Forget about sun protection

Sunscreen For Proetction

While it's important to look stylish and fashionable at the beach, it's even more important to protect your skin from the harmful effects of the sun.

According to the British Skin Foundation, more than 8 out of 10 people in the UK are unaware of the signs of skin cancer, and more than 10,000 people are diagnosed with the disease each year.

To stay safe in the sun, it's important to wear protective clothing, seek shade when possible, and avoid the sun during peak hours (between 11am and 3pm).

DON'T: Skimp on quality

While it can be tempting to go for the cheapest swimwear option, quality matters when it comes to comfort, durability, and sustainability.

According to a survey by OnePoll, 49% of respondents said they would be willing to pay more for swimwear that is ethically and sustainably produced. Look for swimwear made from high-quality materials that can withstand saltwater, chlorine, and sun exposure, and support brands that prioritize environmental and social responsibility.

Styling Considerations for Swimwear Manufacturers Creating Swimwear for Brands

Swimwear manufacturers should keep in mind the brand's target audience, the current fashion trends, and the brand's overall aesthetic when creating swimwear from a styling perspective.

The design and style of the swimwear should reflect the brand's image and appeal to their target market. Manufacturers should also consider the functionality and comfort of the swimwear, ensuring that it is suitable for the intended use and provides support where needed.

They should also pay attention to the choice of fabrics and materials, as they can impact the overall look and feel of the swimwear.

By keeping these factors in mind, manufacturers can create swimwear that meets the brand's vision and appeals to their customers.


By following these swimwear fashion dos and don'ts, you can confidently step out on the beach or by the poolside, feeling comfortable and stylish. Not only can the right swimwear help you look and feel your best, but it can also protect your skin from the sun's harmful rays. So, whether you're lounging on a tropical beach or enjoying a day at the local pool, make sure you're following these tips to nail your beach look.

Frequently Asked Questions (FAQ)

1. How do you get a beachy style?

  • To achieve a beachy style, start with the right outfit. Choose clothes made of lightweight, breathable fabrics, such as cotton or linen. Opt for neutral colors and earthy tones that evoke the natural beauty of the beach. Accessorize with beach-inspired jewelry, such as seashell necklaces or bracelets. For your hair, go for loose, tousled waves that look effortless and natural. Use salt spray or texturizing products to create a windswept look. Finish off with minimal makeup and a sun-kissed glow for the ultimate beachy vibe. Remember, the key to a beachy style is to keep it relaxed and effortless, just like a day at the beach.

2. What to wear to the beach if you don't like swimsuits?

  • If you're not a fan of swimsuits, there are still plenty of options for what to wear to the beach that are both comfortable and stylish. Consider wearing a loose-fitting, lightweight cover-up or kaftan that you can easily slip on and off over your regular clothes. You could also opt for a pair of shorts and a breezy top or a lightweight sundress. Accessorize with a wide-brimmed hat, sunglasses, and sandals or flip-flops to complete your beach-ready look. The key is to choose breathable fabrics that are comfortable in the heat and allow you to move freely. Don't forget to bring a bag to carry all your essentials, including sunscreen, water, and a towel.

3. What should I wear to look good on the beach?

  • When it comes to looking good on the beach, it's important to choose swimwear that complements your body type and fits you well. Opt for colors and patterns that suit your skin tone and personal style. If you're not comfortable showing too much skin, consider wearing a cover-up or a light cotton dress over your swimsuit. Accessorize with a stylish hat, sunglasses, and a beach tote to complete your beach look. And, most importantly, wear your confidence with pride, because that's what truly makes you look and feel great on the beach.

4. What is beachy design?

  • Beachy design, also known as coastal design, is a style of interior design that draws inspiration from the natural beauty of coastal areas. This design style emphasizes the use of natural materials such as wood, woven fibers, and seashells, along with a color palette of blues, greens, and sandy neutrals. Beachy design often incorporates elements such as nautical motifs, vintage surfboards, and woven baskets to create a relaxed and casual atmosphere reminiscent of a day spent at the beach. The goal of beachy design is to create a comfortable and inviting space that feels connected to nature and allows one to escape from the stresses of daily life.

5. What is beachy chic?

  • Beachy chic is a fashion style that has become increasingly popular over the years. It is a perfect blend of relaxed beach vibes and stylish chic elements, making it a go-to style for many beachgoers and vacationers. The style typically features comfortable and flowy clothing pieces, such as sundresses, kaftans, and oversized shirts, paired with fashionable accessories like sunglasses, hats, and statement jewelry. The color palette is often light and airy, with pastel hues and neutral tones being common choices. Overall, beachy chic is a great way to look effortlessly stylish while still feeling comfortable and relaxed.


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