PRIVATE LABEL SWIMWEAR VS. WHITE LABEL SWIMWEAR: WHAT IS BETTER FOR YOUR BUSINESS?
Updated: Feb 4
If you’re about to launch your own swimwear line, you might be wondering if it makes sense to launch it as a private label or white label product. Here’s everything you need to know about each option in order to make the right choice and get your business off the ground quickly.
What is the difference between 'Private Label' and 'White Label' swimwear
‘Private Label’ and ‘White Label’ are terms that are often used interchangeably in the swimwear industry. However, there is a big difference between the two types of products.
Private label swimwear is manufactured by one company and then sold under another company’s brand.
White label swimwear, on the other hand, is manufactured by one company and then sold under its own brand.
White label versus private label: main differences
1. Private label products are manufactured by a single company from start to finish, while white label products are manufactured by one company and then sold to another company to be branded with that second company's name.
2. Private label products can be more expensive than white label products because the manufacturing process is often more complex and requires more manpower.
3. White label products may have a lower quality than private label products because the manufacturing process is often less complex and requires less manpower.
4. For most companies, it’s cheaper to use a white label product than a private label product.
5. In terms of marketing, it’s harder to build an image around a white label product since there isn't any consistency in design or production and customers may not trust the brand as much as they would if they were buying from a well-known retailer like Abercrombie & Fitch or Victoria's Secret.
6. You may want to go with a white label product if you're just looking for something simple without any frills (though you'll need to make sure that whatever company you're dealing with has an excellent customer service team).
7. In general, though, it makes sense to invest in private label products when you want maximum control over how your brand looks and feels, especially if your goal is to make a global impact rather than just making some extra money on the side. 8. It's important to think about what sort of lifestyle your customers lead when considering whether you should buy white label or private label items.
9. There are plenty of people who enjoy the convenience and reliability that comes with shopping at stores like Walmart or Target, so if this describes your target market, consider going with a white label product instead of paying extra for all those bells and whistles offered by a private label brand such as Nike+.
10. At the end of the day, the best option is whichever one works best for your individual needs.
11. One key thing to keep in mind when deciding between private label and white label products is that private labels are considered higher quality than white labels but cost more to produce.
12. If you decide on using a private label product for your business, know that there will be a high initial investment in order to create everything from scratch including logo design, packaging design and even website development.
13. A private label product is great for an established company that already has a lot of knowledge about their industry and wants complete control over their final look.
14. A white label product is great for an established company that already has a lot of knowledge about their industry and wants to pass off work to someone else in order to save time, money, resources and/or energy.
15. Just remember that when it comes to choosing between private label and white label products, both options have their pros and cons.
When should you choose a private label?
If you're looking to create a unique brand identity and have more control over the design and manufacturing process, private label is the way to go. Private labels also allow you to build a closer relationship with your suppliers, which can be helpful in ensuring quality control. A downside of private label products is that it's often difficult to make wholesale purchases because there are so many different manufacturers producing them. If you want the convenience of getting all your products from one supplier, then white label may be a better option for you. White labels are mass-produced products with no distinct branding or trademarking and will typically come from larger factories that produce other brands as well.
When should you choose white label?
White label products are a great option when you're first starting out and don't have the time or resources to invest in developing your own products. They're also a good choice if you're not sure how successful your product will be, or if you want to test the market before making a larger investment. When should you choose a private label? Private labels offer greater control over the design process, but they're more expensive to produce than white labels. If your brand's identity is important to your company's success, then this may be worth it to you as well.
A final consideration for private labels is that some stores may only sell them (and not other brands).
So, which type of swimwear is better for your business?
The answer to this question depends on what you want to achieve with your swimwear. If you want to manufacture high-quality products at low prices without spending time or money on branding, then private label swimwear is the way to go. On the other hand, if you want a recognizable name and higher quality, but don't have enough capital or resources to launch your own line, then a white label might be an option for you.
If you're looking to create a unique brand identity and have more control over the design and manufacturing process, private label swimwear is the way to go. On the other hand, if you're looking for a quick and easy way to get started in the swimwear industry, white label swimwear may be a better option. Ultimately, the decision comes down to what's best for your specific brand goals.