HOW TO START YOUR OWN SWIMWEAR LINE
Swimwear is no longer just about conservative designs and one piece swimsuits. Creating your own swimwear collection can be a great way of starting your clothing brand, it doesn’t require much fabric and its usually cheaper to produce than creating a dress collection for example. There are now many new independent designers out there creating their own swimwear line. There is a lot of competition out there however if you create new and exciting designs that are sustainable, getting into the swimwear industry should be exciting and likely to make you money!
There are different steps that you need to follow in order to create your own swimwear line and begin working with a manufacturer.
It can be easy to copy existing designs out there however its best to create new designs that is different and innovative. This will ensure you stand out from your competitors. Some people think that swimwear only sells at a certain time of the year however a lot of people go on holidays throughout the year multiple times. By using what is trending out there you can design a collection that will sell rather than copying designs directly. Don’t follow trend-led looks, use the trends and twist the designs to make innovative swimwear.
Swimwear designers usually release a small collection when selling new styles. It’s important to have consistently new designs out regularly that will interest your target market. A way of making your collections blend together is to incorporate the designs together and make new ones. Its like recycling your swimwear in to new designs and translating it into designs that will attract different people. To make your collection appeal to a wider market.
Sourcing fabric to make your swimwear collection:
Choosing the right fabric is crucial in ensuring your swimwear line will be comfortable for your costumers. Swimwear fabrics are more complex in construction than the usual fabrics that are used for day to day garments.
A popular choice for swimwear is using polyester. Polyester is durable and strong which is great for making the swimwear last for a long time, especially when its constantly in water. It’s also quick drying which a great benefit for your consumers, especially when they are holidaying. Polyester can be weaved to give you 4 way stretch another great benefit so its comfortable for your customers and allows the swimwear to fit between sizes. Allowing you to use S,M,L sizing – saving you money on the grading costs.
It also gives the swimwear UV protection which adds more benefits to using polyester for swimwear.
Once your collection has been designed and you have sourced the fabrics for each style, selecting what manufacturing option you would like to use is the next step.
If you have sourced your fabrics yourself then it’s probably best to manufacture your styles using CMT manufacturing rather than FPP.
FPP is best for those who are new to manufacturing as we can help you from start to finish and make the process more easier for you. As we have noticed that a lot of our start up brands struggle with fabric sourcing because there are many swimwear fabric suppliers out there but is more difficult to find if you do not know how to. Therefore we can make this process of finding the fabrics you would like easier as we have a wide range of fabrics that you can choose from. We can also print on the fabrics you choose so you can fully customise the fabrics and make your designs more exciting. However if you already have your fabrics and trims then CMT is the more suitable option to pick from.
At Swimwear Manufacturers we can help start ups or established brands with the whole process and its done all under one roof. We have all of the specialist equipment to make high quality swimwear.
Our MOQ is 100 units per style, at a minimum of 5 styles however for those who have 10 or more styles our MOQ drops to 50 units per style. Remember you can split the MOQ into different colour ways and sizes.